The Daily News is cutting half its staff, as evidence of the rabbitry of the media and how it was fed by free resources. In the video at the link however, I noticed a photographer named Todd Maisel says,
“Getting a job at the Daily News was like hiting lotto. It was. Because you would get all new gear, a car, this that and the other thing, and it just went downhill from there.
His not being able to grasp the reality of how the free resource buffet produced his present K-situation is classic rabbitry, but I immediately wondered something else. Where did all the money come from to give the employees a car, and all new gear, and everything else to make it like the lotto?
And where has that money gone? Are the online outlets making that kind of money? I am quite sure even the most successful sites like Vox Day’s would be very difficult to monetize off advertising alone to the degree they could afford a staff like the Daily News’ and cars and new gear for all of them. Plus, the online news environment has existed now going back to Drudge 20 years ago. Why is the resource stream cutting, all of a sudden, right now?
I am also struck by advertising, and how it is a difficult means to produce the kind of money the mainstream media throws about. Do enough people who watch a nightly world news show on a major network, for thirty minutes, buy enough of the products advertised on it to produce enough additional profit, that a fraction of it can support reporters traveling all over the world, newsdesks in every country, and anchors making millions per year? I know national name recognition for a brand isn’t like PPC. But does an ad on World News Tonight really return on the investment?
I bought Drudge advertising way back. I actually positioned the ad to look like one of his news stories, with a similar font, and gave it a title anyone would click on to check it out, if they saw it. I surf Drudge, and know once you read all his stories, you will refresh the page periodically, and click on almost anything new he throws up. I bought $1,000 worth of impressions, and got 137 clicks out of several hundred presentations of the ad. I assumed the page refreshed so fast very few people even saw the ad, and most of the impressions, and clicks, were probably spiders or bots. I never even noticed any bump in my traffic, which revealed to me that even if Drudge legitimately covered r/K, I doubt I would notice any traffic spike.
It revealed something interesting to me, which is online CPM advertising probably very rarely generates enough additional profit to justify its expenditures. And when I think about it, when I buy a paper I almost subconsciously skip over all of the advertising. Have I ever bought something I wasn’t already going to buy, based on a newspaper ad? Have you?
The disparity between the well funded mainstream news outlets everywhere twenty years ago, and the knowledge now of how difficult is it is to monetize an enterprise like that, even with their audience, makes me wonder if Cabal bought outlets like the Daily News using large conglomerates, which picked these outlets up and then flooded the money in via advertising contracts from other national Cabal entities, so that the Cabal could control the purse strings, and by extension the outlets.
Now Cabal’s money streams may be drying up, and the free resource buffet is ending as well. Keep in mind when you hear these stories, this may not be the online competition, but rather the death of Cabal.
It will be interesting to see how many other outlets begin to shut down their operations and cut all their staffs as the Storm plays out.
Tell everyone about r/K Theory, because the signs of victory are everywhere these days
I’ve been in the graphic arts field for about 25 years and the decline in newspaper advertising revenues has been an ongoing story for a long time. Before that other kinds of print outlets had also seen a decline, largely due to the developments in computer technology. I worked for over ten years for the company that used to do all of the phone books that people would get, but that division faded away years ago.
Interestingly the use of computers made it very easy to do the pre-press work (my specialty) but the real money is to be found when ink hits paper. The internet has changed that dynamic. Not that print is going to vanish altogether. I think there will always be a print industry, but the internet has put a permanent cap on it. It’s a mature industry and not where the growth is.
News has been a known cost center (as opposed to revenue generator) for TV stations since I was training RFTV in the early 90s and we’ll befoer that. It was held up then that it was about lead-in to the prime time and station/network prestige, and even about FCC license obligations, but all of that always rang false to me even then at the Tender Age.
As a means of control, it makes a lot more sense.
Radio doesnt do anything, newspapers dont, phone books dont really either, i suspect online is of very limited value.
Television, most people just watch through commercials so its a captive audience with eyeballs focused on it without distractions.
It does impact sales, because its more hypnotic. I dont think product placement in stuff is as good, simply because its kind of like the background ads in the paper that no ones sees. I know the avengers movies used a chinese cellphone in it and i noticed it because it was slightly jarring but i couldnt tell you the brand.
But with more and more streaming this is probably less valuable. People binge watch shows without commercials more now.
I have noticed that most conservative sites, even the popular ones seem a lot more bare bones and unpolished than most liberal sites. As if they are much more highly dependent on ad revenue.
Makes me wonder if it’s some kind of money laundering scam. Lately, I’ve seen people speculate that this awful, ugly art that sells for hundreds of millions of dollars isn’t some kind of way for the cabal to launder money. Your post makes me wonder if advertising and news aren’t a way for the Satanic pedophile death cult cabal to move money around without arousing suspicion.
Interesting. It seems there was too much Cabal money flowing around, and getting it legit and in the banks was the issue.
Do a search on a recent purchase of a purported Da Vinci by a Saudi prince for $450M. That amount of $$$ for a paining not even known to be legit? Heck, even if it was legit, still boggles the mind. Most likely an in-the-open money transfer. I suspect there’s a whole industry of fake high-end paintings being transferred within certain circles purely for money laundering.
It IS a money laundering scheme. The money source is the Fed and other central banks. Cabal-aligned Big Banks move the money to downstream cronies. Modern art is insidious because it’s both demoralizing and an effective money laundering vehicle.
The public stock market is the largest laundering operation right in plain site. Due to regulations, lawsuits, predatory investors, and “shareholder interest” shakedown outfits, there are few legit reasons to go public these days.
West Coast swamp corporations like Facebook, Twitter, etc. are public because it’s the easiest way to dupe outsiders while enriching Cabal-aligned insiders. The current strategy is to issue shares to insiders, dump them immediately on the public market, and then exchange the Fed bullshit dollars received from this transaction for real assets. Eventually this manifests itself as asset price inflation, especially in the real estate sector. Ta da!
Academics on the government payroll (or NYT in the case of Krugman) provide the intellectual smokescreen for this bullshit by repeating Fake Economics.
That’s a very 40,000′ view, but there’s a reason why people freaked (“muh Fed independence!”) when Trump talked about them recently. Central banking is the beating black heart of the welfare-warfare state. As AnonConservative once noted, central banking facilitates r by stealing wealth from thrifty K’s via monetary inflation.
tldr; central banking is evil and anti-K.
Related, I have recently purchased goods that were advertised in a magazine, and have noticed that in the late 90’s, early 00’s, some of the magazines I subscribed to were a LOT thicker. To the extent that they could print a decent sized font on the spine identifying the magazine, the month/quarter it applied to, and perhaps other information as well. Today the magazines I get which still remain that size are parts catalogs, like LMC Truck. The other magazines I have are bound in the middle and are often less than 80 pages.
Here’s the thing though. A two-year subscription was about $8. Bought from the stand instead, by themselves, that’s not much more than a single magazine would cost. Though after subscribing to one, I received many offers from similarly themed magazines, also all at the $8 for two years price point.
Perhaps as K-selection reasserts itself, the purpose of advertising will return as well. I explained to my wife the other day, in a conversation about cognitive bias, about how commercials changed when they shifted from a masculine dynamic (our product is better) to feminine (our product will make you feel better about yourself). It would be easy to throw out advertising, like the baby with the bath water, but it’s merely been perverted and requires redeeming.
I look forward to advertising under K-selection where the tangible benefits of the product are once again the primary focus of the advertising. While I’d certainly appreciate less advertisements, if I am being bombarded with genuinely good products, I’d probably end up sliding off into r-selection from the abundance… XD
The only magazine I still subscribe to is that thick.
Of course, it’s Garden and Gun. It’s a fantastic coffee table magazine for many reasons.
https://gardenandgun.com/
Legal laundry. Keep digging. We’ve been saying for decades “follow the money” because the JQ was too hot for the Overton Window. Not any longer.
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